![]() ![]() That means if someone who uses Gmail App (iOS) or Outlooks 2019 (Windows), for example, will see your email as it renders for Dark Mode. Current email clients that support this option don’t allow Dark Mode targeting. This inverts the light backgrounds to dark and dark text to light but also inverts light text to dark. ![]() That means that you can override the automatic application of Dark Mode by the email client, but not necessarily the user preferences. ![]() Most email clients that use this option allow for Dark Mode targeting. Here, the email client detects areas with light background and inverts them to dark. Plain-text emails will automatically trigger Dark Mode unless a 2×1 image is added as part of the code to block it. In HTML emails the user interface changes, but there is no impact on how your email renders, with one caveat. Email clients handle Dark Mode differently, usually in one of three ways. The last thing you want is for the experience to render poorly for your users. Let’s face it – a lot of work goes into creating good email content (both design and copy). In some cases, it can even improve content legibility.īut why is it a big deal for email marketing? Dark Mode reduces screen brightness and can improve battery life for many devices. The light-on-dark scheme minimizes eye strain in low-light situations. So why would people want to go to the dark side … er, use Dark Mode?įrom a user’s perspective, there are several advantages to viewing webpages and emails in Dark Mode. Some will even automatically detect a user’s preference and adjust the color scheme accordingly. Most popular operating systems and apps now allow a user to set their preference to Dark Mode. Think white text on black or light gray letters on a dark blue canvas. Dark Mode is a color scheme that uses light-colored text, icons and other graphical elements (like buttons) on a dark background. Let’s take a look at what Dark Mode is, why we shouldn’t ignore it and how we can make it work to our advantage. But it’s still something that marketers need to give some attention to – especially when it comes to email. As more people are spending more time in front of screens and on their mobile devices, interest in Dark Mode is increasing. ![]()
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